SDR: Cold Call Pitching to a Defensive Prospect

Pricely is an advanced dynamic pricing platform built for mid-sized e-commerce businesses competing in fast-moving marketplaces. Using AI and real-time market intelligence, Pricely helps companies make smarter, faster pricing decisions by analyzing competitor prices, demand shifts, and market trends across multiple platforms. Its automation replaces manual pricing tasks, reduces errors, and helps businesses win Buy Box positions while protecting profit margins. Pricely stands out with features like smart floor pricing to prevent race-to-the-bottom scenarios, approval workflows for sensitive products, and a performance guarantee promising a 10% revenue increase within 90 days or a full refund. With seamless integrations and rapid deployment, Pricely empowers e-commerce managers to respond quickly to market changes and scale their operations confidently.

You take on the role of a Sales Development Representative at Pricely, tasked with making a cold call to a skeptical e-commerce manager at a mid-sized retailer. Your goal is to introduce Pricely’s dynamic pricing platform, uncover pain points in the prospect’s manual pricing process, and address concerns about automation, control, and pricing wars. You’ll need to listen actively, ask insightful questions, and use data-backed examples to build trust. The conversation is direct and challenging, requiring you to balance persuasion with professionalism. Your objective is to secure agreement for a follow-up meeting, demonstrating Pricely’s value and overcoming resistance in a realistic sales scenario.

• Successfully introduce Pricely and its value proposition in a clear and engaging way.
• Identify at least one key pain point in the prospect’s current pricing process.
• Address objections with relevant data and examples.
• Build enough trust and rapport to secure a commitment to a follow-up meeting.