Giving Constructive Feedback using SBI framework
AnthroposYou must address concerns about a team member’s disruptive behavior at a recent industry event.
Healthcare partners have raised reputational risks, and your company’s credibility is at stake if the issue isn’t handled professionally.
Your goal is to gather feedback, apply active listening, and deliver structured coaching using the SBI framework.
You are a Sales Manager at Solara Pharmaceuticals, a leader in innovative medical treatments.
Solara Pharmaceuticals is a top global pharmaceutical company, recognized for its innovative treatments in oncology, cardiology, and rare diseases. The company’s reputation is built on launching breakthrough drugs, like a recent oncology therapy that improved patient survival rates by 35% in clinical trials. Solara’s success relies on strong relationships with over 5,000 healthcare stakeholders, including key opinion leaders, medical institutions, and regulatory bodies across 15 countries. The company is highly visible at major industry events, where it presents new data, fosters dialogue, and tracks thousands of stakeholder interactions annually. While Solara is known for scientific excellence and collaboration, maintaining professionalism at public events is crucial, as any missteps can impact its credibility and partnerships.
As Sales Manager at Solara Pharmaceuticals, you are tasked with addressing concerns about a team member’s disruptive behavior at a recent industry event. Your mission unfolds in two key conversations. First, you will speak one-on-one with the Senior Medical Affairs Manager, who will share detailed feedback and concerns from healthcare partners about the incident. Your goal is to actively listen, clarify the issues, and understand the reputational risks involved. Next, you will hold a private voice call with the Medical Science Liaison in question, delivering structured feedback using the SBI (Situation-Behavior-Impact) framework. You’ll guide this team member to reflect on their actions and secure their commitment to more collaborative behavior at the upcoming conference, balancing firmness with supportive coaching to ensure both professional growth and the company’s reputation.
- Engage in a conversation with the Senior Medical Affairs Manager to clarify concerns and gather actionable feedback.
- Apply active listening skills to understand the situation and its impact on the company.
- Deliver clear, structured feedback to the Medical Science Liaison using the SBI framework.
- Guide the team member to reflect on their behavior and commit to specific improvements.
- Demonstrate professionalism and reinforce the company’s values through your coaching approach.