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Assess skills across your entire workforce.
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Map and verify what your people can really do.
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Close skill gaps with targeted development.
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Skill Path
Learn SEO fundamentals and AI for automation and content creation
In this path you will learn the fundamentals of modern SEO (Search Engine Optimization) and we will introduce you to the use of generative AI to automate and produce content for your SEO strategy. This is a great course for any digital marketer, product manager or tech professional that has always been interested in SEO and wants to understand the fundamentals to start working on it for your web properties. We included a specific section about AI and automation to make sure you get all the tools to take advantage of SEO with a modern approach. This skill path is fairly technical so this is great for people that are familiar with web development, javascript and general tools like Google Analytics, Google Search Console and others. We will teach you how to adapt and optimize your SEO from a technical and non-technical perspective. Last but not least we will teach you how to present your SEO strategy, how to explain it to customers and stakeholders and how to align your product or technical team around SEO and priorities.
15
Video
36
Link
Skills
Search Engine Optimization, Technical SEO, On-Page SEO, SEO and Content Optimization, Emerging Search Optimization, Local, International, and E-commerce SEO, Geo and Language Specific SEO Fundamentals, Local SEO, SEO Performance Analysis, Keyword Research Fundamentals, Link Analysis, SEO Analytics and Reporting, SEO Strategy, Project Management Fundamentals, Business and Market Trend Analysis, Conducting Technical SEO Audits, Service Relationship Management, Presentation and Public Speaking, Communication and Negotiation, Persuasion, Python, Digital Content Creation and Distribution Fundamentals, SEO for Emerging Technologies
12
h
32
min