In this path you will learn the fundamentals of modern SEO (Search Engine Optimization) and we will introduce you to the use of generative AI to automate and produce content for your SEO strategy. This is a great course for any digital marketer, product manager or tech professional that has always been interested in SEO and wants to understand the fundamentals to start working on it for your web properties. We included a specific section about AI and automation to make sure you get all the tools to take advantage of SEO with a modern approach. This skill path is fairly technical so this is great for people that are familiar with web development, javascript and general tools like Google Analytics, Google Search Console and others. We will teach you how to adapt and optimize your SEO from a technical and non-technical perspective. Last but not least we will teach you how to present your SEO strategy, how to explain it to customers and stakeholders and how to align your product or technical team around SEO and priorities.

The Customer Success Manager is becoming a popular role across multiple industries, starting of course with the software and digital service ones. Customer Success are usually in charge of managing large and small customers and help them get value from the products and services they have purchased. This role is fundamental for companies to keep their customers happy and upsell them to new services. This skill path at Anthropos is designed to give you a very comprehensive introduction to the role, teaching you skills related to customer management, communication, negotiation and even sales. You will find out that CSMs are a great mix of abilities and roles in one. This path is highly suggested for account managers, sales representatives and people with a mix of skills that want to get into a role where they will spend tons of time with customers and other stakeholders and will have to master several skills, including project management and team management.